Craftsmanship Meets Technology: The AMG GT EDITION ONE

At Racemark, innovation is never about choosing between tradition and technology—it is about combining the best of both to deliver an experience. Nowhere is this more evident than in our Empfingen, Germany factory, where a unique blend of skilled craftsmanship and cutting-edge technology has defined our work for decades.

One of the most striking examples of this synergy is the AMG GT EDITION ONE project. This was the first car in the world to feature a floor mat with a logo that was laser-engraved into leather and then hand-painted—a true industry first.

Technology as an Enabler

Our team in Empfingen used state-of-the-art laser technology to achieve precision engraving that would be impossible by hand alone. This innovation allowed for an intricate and consistent logo application, pushing the boundaries of what was thought possible in automotive interior design.

Craftsmanship as the Finishing Touch

But technology was only half the story. Once the laser engraving was complete, the mats were entrusted to our highly skilled craftspeople, who meticulously hand-painted each logo. This delicate process required artistry, patience, and a deep understanding of materials to ensure that every piece met the highest standards of quality and aesthetics.

A Global First from Empfingen

The AMG GT EDITION ONE project was more than just a production milestone—it was a statement of Racemark’s commitment to excellence. By pairing advanced technology with the human touch of craftsmanship, our Empfingen team delivered something truly unique to the automotive world: a detail that was both technically innovative and unmistakably artisanal.

This achievement continues to inspire how we think about our work at Racemark Manufaktur: where technology meets craftsmanship, and innovation meets tradition.