our newest accessory line

Line drawing of a custom dog seat with a name tag reading 'Frieda' and a front pocket.

Outline drawing of a custom dog seat for a car.

Outline drawing of a custom dog seat that folds into a dog carrier in the open position.

Outline drawing of a custom dog seat that folds into a dog place mat.

Outline drawing of a custom dog seat that folds into a dog carrier in the closed position.

automotive dog seats

Enhance and protect the automotive interior.
Bring comfort, safety and style to our favorite passenger's experience.
Utilize existing OEM bespoke materials
Cohesive with the car's interior design.
Customize with thoughtful design features such as converting into a carrying bag, folding into a floor mat or embroider with a pet’s name.

Get in touch with us to discuss how we can deliver an on-brand product for your team.

A man petting a small white dog with brown markings in a car's back seat, which has a dog seat.

Small black Chihuahua dog with large ears lying on a fluffy white blanket in a car dog seat.

A woman holding and hugging a dog wearing a beige harness or vest.

OEM quality materials

Natural fibers including leather and lambswool

Luxurious details like quilting and contrast stitching
High-tech finishes

Close-up view of woven, carbon fiber in shades of black and gray.

Close-up of a tan-colored car seat with quilted diamond-stitched leather and perforated detailing.

Close-up of sheep skin, soft, cream-colored.

Close-up of super fabric in burgundy with black dots

Close-up of blue and white houndstooth patterned woven fabric.

safety + comfort

The dog seat is engineered to ensure a safe and comfortable experience for our favorite passenger. The dog seat can be fixed to the car seat using a combination of the vehicle's seat belt, headrest tether, and with the ISOFIX system. The dog is then connected to the dog seat via a fixing to the harness or collar.

Close-up of a car's seat belt buckle and ISOFIX child seat attachment point on the seat.

Interior of a car's backseat area with black leather seats, headrests, and window views.

Inside view of a car showing brown leather seats and a dashboard with the steering wheel, with snow visible through the windows.

Dog with a harness looking out the side window of a car at a river and mountains in a rural landscape.

market data

66% of households in the United States own pets.
Americans spent $151.9 billion on their pets in 2024 which has increased consistently for since the 1990s.
46% of European households own a pet.
Europe is the second largest region in the global pet economy, making up a third of the market and reaching $131.3 billion (€121.6B) by 2025.
China has a canine population of about 54.29 million.
Roughly 32 million pet dogs are living in India.
About 4.54 million South Korean households are home to dogs.

connected design

Racemark EU works closely with our customer's designers and engineering teams to deliver thoughtful, on-brand interior automotive floor mats, trim parts and accessories. What ideas can we help you bring to life?

Whether it's high volume or highly custom, RACEMARK EU delivers on-brand automotive interiors for pets and people that enhance the driving experience and protect the car's interior.

Cutting-edge technology and exceptional craftsmanship combine to offer:

Precision fit – engineered for maximum performance.
Premium materials – sustainability and quality without trade off.
Performance-driven design – advanced color and trim style.

why racemark?

stay in the loop!

Sign up to register your interest in our bespoke, customizable automotive dog seats and accessories to make sure your favorite co-pilot has a safe and stylish ride.

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